The Business Boot Camp is being established by Michael Allen to provide young entrepreneurs aged 18-25 with essential business skills not taught in school. The immersive program will help candidates build confidence, networks, and resources over 3 months to successfully start businesses focused on personal, financial, and social responsibility. Local businesses support the initiative through mentorship, materials, and sponsorship to invest in the community.
In this short white paper, I will endeavour to answer the key questions you may have about entrepreneurial mentoring and the implementation of a programme:
Is this new support relationship for entrepreneurs just trendy or has it a real impact for new entrepreneurs?
Why would an experienced entrepreneur give of his time to help a starting entrepreneur?
What are the key ingredients for the success of a mentoring relationship between 2 entrepreneurs?
What should an organisation wishing to use mentoring to support entrepreneurs put in place?
My answers are based on my latest research and sevreal diagnostics of entrepreneurial mentoring programmes in France and abroad. they highlight and summarize the best practices in programme implementation and in mentors' practice.
Do not hesistate to download and share this pdf file (and share your feedback and experiences):
In this short white paper, I will endeavour to answer the key questions you may have about entrepreneurial mentoring and the implementation of a programme:
Is this new support relationship for entrepreneurs just trendy or has it a real impact for new entrepreneurs?
Why would an experienced entrepreneur give of his time to help a starting entrepreneur?
What are the key ingredients for the success of a mentoring relationship between 2 entrepreneurs?
What should an organisation wishing to use mentoring to support entrepreneurs put in place?
My answers are based on my latest research and sevreal diagnostics of entrepreneurial mentoring programmes in France and abroad. they highlight and summarize the best practices in programme implementation and in mentors' practice.
Do not hesistate to download and share this pdf file (and share your feedback and experiences):
Understanding barriers to youth entrepreneurship as a career choice for youth...Masum Hussain
People say this is the age of business as it is backed by sophisticated technologies, blessed by loads of relevant information. & in this business age the young people are leading from the front as entrepreneurs. Wherever you go from Silicon Valley to Middle East young talents are making significant marks in creating new businesses even sometime more efficiently than the older experienced people. Think of Mark Zukerbourgh, or Michael Yung, they are shaking the world with their innovational business ventures, & people like them are at speed in growing. Different studies provide proof that the young people are the greatest contributors in the arena of business.
Sylhet is a division & a major city of North Eastern area of Bangladesh. This city is rapidly growing than the other cities of this country because of her peoples increasing purchasing power as the area is booming with business projects, a lots of liquid money is in the hands of the peoples as a result of remittance provided by the people living abroad. As we know many people of this area lives in different wealthy country of the world mainly in the United Kingdom (as we know in London there is a town named ‘ Bangla Town’ mainly inhabited by the Sylheties) & middle east many families have enough money in hand almost all the time. Problem with the Sylheti’s is that though they have money they are not interested in investing them in the country for business purpose as most of them are risk averse , & do not know the ABC of business.
This training about social entrepreneurship is aimed at business support organisations, sectoral agencies and public authorities which would like to know how they can be better support social entrepreneurship in their region.
Job Training and Economic Security - Nonprofit Investor Ratings SummaryNonprofit Investor
Nonprofit Investor provides independent charity evaluations available for free download.
NPI's most recent research includes: Review of The Cara Program, Review of Center for Employment Opportunities, Review of Delancey Street Foundation, Review of Do-All, Inc., Review of Dress for Success, Review of FareStart, Review of Jobs for the Future, Review of Year Up
A guide to Enterprise Education For Enterprise Coordinators, teachers and lea...Ghazally Spahat
This guide has been produced following extensive research on Enterprise Education1 to ensure that it reflects the experiences and needs of those delivering Enterprise Education today and in the future.
Understanding barriers to youth entrepreneurship as a career choice for youth...Masum Hussain
People say this is the age of business as it is backed by sophisticated technologies, blessed by loads of relevant information. & in this business age the young people are leading from the front as entrepreneurs. Wherever you go from Silicon Valley to Middle East young talents are making significant marks in creating new businesses even sometime more efficiently than the older experienced people. Think of Mark Zukerbourgh, or Michael Yung, they are shaking the world with their innovational business ventures, & people like them are at speed in growing. Different studies provide proof that the young people are the greatest contributors in the arena of business.
Sylhet is a division & a major city of North Eastern area of Bangladesh. This city is rapidly growing than the other cities of this country because of her peoples increasing purchasing power as the area is booming with business projects, a lots of liquid money is in the hands of the peoples as a result of remittance provided by the people living abroad. As we know many people of this area lives in different wealthy country of the world mainly in the United Kingdom (as we know in London there is a town named ‘ Bangla Town’ mainly inhabited by the Sylheties) & middle east many families have enough money in hand almost all the time. Problem with the Sylheti’s is that though they have money they are not interested in investing them in the country for business purpose as most of them are risk averse , & do not know the ABC of business.
This training about social entrepreneurship is aimed at business support organisations, sectoral agencies and public authorities which would like to know how they can be better support social entrepreneurship in their region.
Job Training and Economic Security - Nonprofit Investor Ratings SummaryNonprofit Investor
Nonprofit Investor provides independent charity evaluations available for free download.
NPI's most recent research includes: Review of The Cara Program, Review of Center for Employment Opportunities, Review of Delancey Street Foundation, Review of Do-All, Inc., Review of Dress for Success, Review of FareStart, Review of Jobs for the Future, Review of Year Up
A guide to Enterprise Education For Enterprise Coordinators, teachers and lea...Ghazally Spahat
This guide has been produced following extensive research on Enterprise Education1 to ensure that it reflects the experiences and needs of those delivering Enterprise Education today and in the future.
Lite version of presentation by Iain willox of action planning approach that will be adopted in COPIE 2 presented at Cologne meeting on 5 and 6 march 09
Drafting a Zero-Budget Marketing Strategy with Key Performance Indicators for a Cleaning Detergent Training Program in Tembisa
Description:
This SlideShare presentation offers a comprehensive guide to developing a zero-budget marketing strategy for a cleaning detergent training program in Tembisa, Gauteng, targeting unemployed individuals and aspiring entrepreneurs. By addressing key questions and incorporating relevant KPIs, businesses can effectively reach and engage their target audience while monitoring the success of their marketing efforts. Here's how:
Understanding the Target Audience:
Identify ideal customers as unemployed youth and individuals seeking low-cost business opportunities in Tembisa.
Analyze demographics, including age (primarily youth), gender (female), occupation (unemployed), and income level (no income).
Recognize motivations for learning how to make cleaning detergents as a means to start their own businesses.
Leveraging Unique Selling Proposition (USP):
Offer a "one-stop shop" solution for starting and growing businesses, providing comprehensive training, tools for business management, funding access, and market opportunities.
Communicate the USP effectively to the target audience, highlighting the benefits of attending the training program.
Choosing Channels and Platforms:
Utilize community centers, social media platforms (Facebook, WhatsApp, Instagram), local events, and word-of-mouth marketing to effectively reach the target audience.
Identify local online forums, groups, or websites for free promotion of the training services.
Building Partnerships and Collaborations:
Collaborate with local NGOs, youth organizations, and businesses aligned with the target audience's values to reach a wider audience.
Offer joint promotions or workshops with complementary businesses to enhance outreach.
Crafting Creative Content and Messaging:
Emphasize the benefits of entrepreneurship and practical skills training.
Share success stories or testimonials from past participants to inspire and engage the target audience.
Engaging with the Community:
Organize informational sessions or demonstrations in high-traffic areas within Tembisa.
Offer incentives for referrals or participation to foster community engagement and trust.
Feedback and Iteration:
Monitor KPIs such as attendance rate, conversion rate, participant satisfaction, referral rate, social media engagement, partnership impact, community outreach, retention rate, business launches, and cost per acquisition.
Collect feedback from participants to evaluate the effectiveness of marketing efforts and iterate the strategy based on insights gained.
By combining a strategic approach with diligent monitoring of KPIs, businesses can effectively promote their cleaning detergent training program in Tembisa, empowering unemployed individuals and aspiring entrepreneurs to embark on their entrepreneurial journey with confidence and success.
A guidebook for viable values-based businessesVancity
At Vancity, our vision is to redefine wealth in a way that
helps our members and their local communities thrive
financially, socially and environmentally.
Our values-based banking model is grounded in the
local economy because we believe you only truly
prosper when you’re connected to a vibrant, healthy
community.
We aren’t alone. We’re connected to many values-based
businesses that are enjoying sustainable growth and
prosperity while they work to make the world a better
place. We’ve found we have a lot to learn from each
other.
Here are some recommendations, tips and resources
to help you build your business in the local economy.
1. 2010
“An immersive learning experience that teaches young
entrepreneurs the essential skills that they didn’t learn
in school”
2. Background information
This section has a summary of who developed the project, what it is about
and who it is helping followed by information about sponsors.
Purpose
This section gives detail of who we are helping and how we are helping them .
Outcomes
This section gives detail of what the candidates will achieve in the
short and long term with the help of our project.
Sponsor
This section gives detail of the people in which are helping us to make
it happen.
How you can get involved
If you would like to be involved in the project then these
are the ways in which you can.
For more information: Contact details for further questions
3. The Business Boot Camp is being established by
Michael Allen, a twenty year old student currently
attending the University of Leicester. Michael has
set up the Business Boot Camp as a result of
finding that the skills he learned in school did not
prepare him to run his own business.
Michael wants to provide a place where young
entrepreneurs can not only learn but also apply the
essential skills that are needed to run a successful
business.
4. Who we will be helping:
The programme specifically works with
entrepreneurs between the ages of 18 to 25 and is
an initiative in the community, supported by the
community. The Business Boot Camp will -
through an immersive, experiential workshop –
reinforce the value of responsibility:
1. personal
2. financial
3. social.
5. What makes this programme different than others he has tried
is that
It will address the values and mindset of the people attending
the course
It will build confidence in the people who attend the course
It is run and supported by the community and not dependent
upon government funding
It will be sustainable because the skills are taught by local
business owners who will also be mentors to the people who
attend
6. What is involved in the Boot Camp
The Boot Camp features lectures and workshops lead
by local, national and internationally recognized
business leaders that provide insight and
inspiration to help the select few who are up to the
challenge of starting and sustaining their own
business.
7. Who is supporting the programme?
Support for this programme comes from the
community and local businesses that are giving
back to the community that have made them
successful. This initiative is in line with the
Coalition Government’s ‘Big Society’ plan in which
communities, businesses and government work in
partnership for the common good.
8. Purpose
The purpose of the Business Boot Camp is to help
young people aged 18-25 who have an
overwhelming passion for their business idea. The
candidates will be chosen because they are willing
to put their time, money and energy into building
their business idea.
The Boot Camp will help them build the
confidence, network and resources that will help
them get the money and people around them to
build a successful, sustainable business.
9. The Business Boot Camp will assist these young
people in building businesses based upon three
levels of responsibility:
Personal – They alone are responsible for their
future and cannot blame or expect others to give
them success
Financial – They must learn about finances and
banking so that they can run a successful business
Social – They must give back to the community out
of their profits because the community supports
them.
10. Candidates: Short term (three months)
The candidates will have set up legal
businesses/companies and registered them
People will be aware of the candidates
businesses through the newly acquired
marketing skills of the candidates
The candidates will have received financial
support or funding and know how to manage
the funds well
11. Candidates: Long Term (four to 12 months)
Candidates STILL in business and growing
Candidates participating as mentors to next
‘class’ of candidates
Candidates to be contributing to supporting
their respective communities
The candidates will serve as role models in
their communities and amongst their peers
Candidates will providing services to each other
or to the Boot Camp organization
12.
13. Why sponsor?
In the current economic climate, businesses
cannot rely solely on glossy marketing
campaigns that claim that they support the
community. Businesses have to actually be
seen in the community. Most of the large
companies have committed themselves to
being active in the community as part of their
Corporate Social Responsibility (CSR) charters.
Business Boot Camp is also instilling these
same values into the new generation of small
businesses.
14. Other benefits to organisations that support the Business
Boot Camp are:
Direct customer contact with the delegates, the other
sponsors, the mentors and the speakers. In
short, potential new customers
Good will - Sponsors can use their involvement to
demonstrate their commitment to the local community as
part of their ongoing marketing and public relations.
Local investment - The sponsors will be ‘charter
members’ of a programme that promotes the principles
that are being promoted by the Coalition Government;
where communities work in partnership to build the
values and relationships that are the foundation of
sustainable growth.
15. Sponsor categories
Banks – Providing financial support and a dedicated
business advisor to the candidates
Broadcast – Providing financial support, publicity and
marketing
Mentors – volunteers by industry types :
Retail, Restaurateurs, Manufacturing, Personal
Services, Professional Services, Information
Technology, Social Work/Care, Logistics, Event
Management and Marketing
Speakers – Life coaches, Social Media Marketing, Health &
fitness, Mainstream Marketing, Presentation Skills, Grant
and Tender document completion, Accountancy, Banking
and Investment.
16. You can play an important part in the Business Boot
Camp and, in turn, change the lives of a few young
and determined business people that want to earn
their success and play an active part in the
business and wider community.
17. Ways to do this include:
Be a title sponsor – You will be profiled in all publicity
around the event: Online, PR Events, Television (where
applicable), printed material, business stationary.
Be a supporting sponsor – You will be profiled at the
event and selected promotional material (e.g. printed
material and online)
Provide mentors – Provide a representative from your
organisation to provide advice and input into the
programme
Provide material needed to deliver the workshop –
donate goods or services to assist the business start
ups.
18. Michael Allen
Business Boot Camp
Email: vision2legacy@hotmail.co.uk
Mobile: 07817 597 571
Marcellus Lindsay
Catalysts for Community
Marcellus@catalystsforcommunity.com